So I was out about in Twitter-land basically clicking any link anyone tweeted. It was one of those days.
In my clicking I ended up at Matt’s blog Life Without Pants (where he does an amazing job of interacting with EVERYONE. So amazing, in fact, that I get tired just from watching him. Lots of energy, that guy). I read through a great post about relationship marketing, and then started perusing the comments and read this comment…
You sort of touched on this, but I wanted to expand on it….keeping with your metaphor: unless you’re wicked good looking, most lady-folk are going to have no reason to care about you until you actively court their interest. This is exactly the same for customers. Unless you just reinvented the wheel, customers aren’t going to have any reason to give you the light of day. You have to be the one who initiates that relationship and then continues to cultivate that relationship with superior customer service and an experience they’ll want to call their girlfriends and tell them about.
So, give the girl/customer a reason to like you, give them a reason to keep on liking you, and eventually they’ll develop loyalty that is so valuable in a (business) relationship.
I agree with everything Jackie (the commenter) says, but I think the part I bolded is funny. And a mini-lesson on how so many relationships get unintentionally screwed up.
Jackie assumes that unless a guy is “wicked good looking” a girl isn’t going to pay attention to him. Maybe I’m completely off-base with this, but I’ve never had a hard time ignoring a “wicked good looking” guy. Ever. Don’t get me wrong, good looks are great, but that’s not what grabs my attention. Attention grabbers, for me, are the funny, laid back guys with the easy smiles. Or the smart guy who can explain how telephones WITH cords work. Or the guy that is sweet enough to thank the barista by her name when he orders his coffee.
Basically, I’m not paying attention to a guy at all because I’m married and I’m not even allowed to look and goodness that sucks but not really because I love Mark until I am attracted to his personality. If this amazing personality happens to be attached to Gerard Butler, so be it.
Guys are different. Guys want pretty. Guys want hot. In my opinion, definitions of “pretty” and “hot” vary from man to man, but the point is guys are stimulated with their eyes. Funny, sweet, and smart are definite bonuses, but being physically attracted is probably a deal breaker for most guys.
My thing is this – I wonder if Jackie (a dude) assumed girls needed “wicked good looking” because he needs “wicked good looking”. Or even just “good looking”.
And how often this assumption plays out in relationships. I assume that Mark needs a hug after a bad day because I need hugs after bad days. Or him thinking that getting me something practical for my birthday is pure genius because he wants practical items for his birthday.
Jackie is right when he says that giving a girl/customer a reason to like you is going to develop a relationship. Just make sure you’re giving them their reason to like you, not your reason to like you.
That is all.